Tengram Capital Partners Announces the Addition of Richard Gersten as Partner

Westport, CT - November 14, 2011 – Tengram Capital Partners LLC (“Tengram”), a private equity firm that focuses on investing and acquiring leading middle-market consumer companies that own strong recognizable brands, announced today that Richard Gersten will be joining the firm as a Partner. Mr. Gersten has over 18 years of private equity investment experience and has spent the last 13 years investing exclusively in the consumer sector.

Most recently, Mr. Gersten was a Partner at Catterton Partners, one of the largest private equity firms focused on the consumer industry. During his time there, he was responsible for sourcing, evaluating and executing transactions in the consumer industry and led investments in the health and beauty sectors. He served on the board of directors of Strivectin, Aquasana, Van’s Natural Foods, Monosol, and Dr. Miracle’s. Prior to joining Catterton, he was a Partner at North Castle Partners, a private equity firm focused on consumer investments. During his eight years at North Castle, he originated and executed investments primarily in the personal care, fitness and recreation and nutrition industries. He led the firm's focus in the aesthetics and personal care industry and successfully completed investments in Avalon Natural Products, DDF Skincare and GloMinerals.

“I am excited to join the Tengram team. Our backgrounds and experiences are extremely complementary.” said Mr. Gersten. “I am looking forward to partnering with Bill and Matt to build Tengram and am very excited about the many opportunities we see ahead.”

“We are pleased to have Rich join Tengram”, said William Sweedler, Co-Founder and Managing Partner. “His consumer focused expertise and successful background in private equity will be a strong addition to the existing capabilities of our team and contribute to the successful investment performance that Matt and I historically enjoyed.”

Matthew Eby, Co-Founder and Managing Partner of Tengram, said, “We are very excited to have Rich join our team. He brings a wealth of investment experience and expertise in the personal care, food, and CPG sectors, all areas which complement the existing team. He will play a critical role in the growth and success of Tengram and all of its investments.”

Prior to joining North Castle, Mr. Gersten was a Principal at BT Capital Partners, the private equity division of Bankers Trust. Mr. Gersten holds an MBA from the Wharton School at the University of Pennsylvania and a B.S. degree in Economics from Union College (N.Y.).

Tengram Capital Partners, LLC is a private equity firm that focuses exclusively on leading middle-market consumer and retail companies that own strong recognizable brands. The team has a diverse background of consumer investing and operating expertise that assists and guides company management to unlock the true potential of their brand. Tengram invests or acquires both public and private consumer companies. Tengram and its predecessor fund, Windsong Brands, LLC has investments in Robert Graham, Ellen Tracy, Caribbean Joe, Field & Stream, Carlos Falchi, Design Within Reach, and Cloudveil.

Brenda Deluca
Investor Communications
Tengram Capital Partners, LLC