Laura Geller Beauty is a leading prestige color cosmetics brand developed by professional makeup artist, Laura Geller. The Company is renowned as the pioneer of the "baked" category of makeup – cult-favorite, multi-tasking powders that deliver remarkably vibrant color – and for its easy-to-use, multi-tasking products intended to simplify and improve women's makeup routines. In addition to being a best-selling brand on QVC both in the US and internationally, Laura Geller Beauty products are available at national retail partners ULTA and Beauty Brands, along with its own website and other high-profile beauty sites.