Lime Crime is an innovative cult-status cosmetics and hair color brand that has been revolutionizing makeup since 2008. One of the first digitally-native, direct-to-consumer beauty brands, Lime Crime is now a top digital leader thanks to its huge social influence. Lime Crime does beauty differently – designing trend-setting products, whimsical packaging and experiences to make you feel magical. The Lime Crime brand is a one-of-a-kind world where you can express yourself unapologetically, experiment with all the colors of the rainbow and escape from looking like everyone else. Lime Crime's products can be found at Bloomingdale's, Riley Rose, Ulta.com, ASOS, Revolve, limecrime.com, and globally across the USA, Europe, Middle East, Russia and Australia.